Blog Post

Company consolidation is as American as Apple Pie these days, and the gaming industry is no exception.  Today it was announced that the Victory team, the developers behind the Command and Conquer series, will be rebranded under the Bioware umbrella.  

We've seen consolidation of game developers before, but what makes this unique is the fact that Bioware is a subimprint of the EA empire.  In addition, they've already snatched up Klicknation and renamed it Bioware Sacramento this month, making Bioware a new force in online social gaming.  

I am of the opinion that this is a strange move on EA's part.  On the one hand Bioware is a name that is associated with quality, so attaching it to other less successful brands might help strengthen them.  On the other hand, I haven't seen Activision attaching Blizzard's name to every FPS and racing shop they own.  At some point the expansion of the Bioware brand will start to hurt them if they attach it to poor quality products.  Granted this does open up the option for some interesting crossovers.  Mass Effect C&C anyone?


5 Comments for this post.
[Fragnotmyass] @ 3:06:17 PM Dec 12, 2011
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I excite much!!! This game looks amazing, I can't wait for its release. I also hope it releases on console.

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There's no title planned in development, alas.  This was merely a speculation based on the news that Victory is now part of Bioware.

[Fragnotmyass] @ 12:59:03 PM Dec 13, 2011
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Oh, sorry, The article reminded me of the new C&C Generals that Bioware is making. They are using the frostbite 2 engine and it looks awesome. can't wait to see the rest of it.

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@ Fragnotmyass, ALL OF MY MONEY!
But for real, I'm still sad over the EA takeover of westwood... all these years later...


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@B-boose so are the Westwood people.  Trust me.

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