So what's the first thing you think of when I say the words "Sundance Film Festival"? No doubt you think of erudite little indie films with depressing plots and gorillas throwing barrels. No gorillas you say? What about two foul mouthed siblings satirizing your beloved games? Or a quirky Asian in glasses with a baby unicorn shooting rainbows from where the sun don't shine? Yeah, I was a little confused too.
Turns out all this makes a weird sort of sense, when you realize that the team from Hey Ash Whatcha Playin'? and FreddieW have teamed up to create a short film that they are going to show at the Sundance Film Festival in two weeks -- a film about Donkey Kong Tropical Freeze. Ah yes, it all makes sense now, in a way that only a gaming slurpee could make sense.
The short film will be featured at the Nintendo tent at Sundance on January 16th, and the game itself comes out on the WiiU January 21st, so this is obviously one of the best game promotions ideas of all time. With two insanely talented gaming video creators joining forces to make with the hilarity, no doubt all those snooty film critics will instantly fall in love. What no? I'm wrong again now aren't I. I'll just quit while I'm ahead.