If you're like me, the color of the items you buy is almost as important as the items themselves.  I myself just got orange and blue towels to match the Aperture Laboratories shower curtain we put in the bathroom, so imagine how happy I was to hear that Nintendo has announced a new color for the 3DS:  Midnight Purple.

Pictured above the new unit will fold into the current color selection and sell for the same price of $169.99.  According to Nintendo's website the new color will launch May 20th, so you'll have to wait until the launch of Mario Tennis Open to get your grape on.  While this might be the coolest color, it is far from being the current winner for coolest 3DS design.  That still goes to the Legend of Zelda themed 3DS.  Of course, that might not match your handbag.